Archives early internet dating advertisers

Blatt says such technology helps to increase the odds that two people will at least want to go out on a date with each other.

And that’s a service that a growing number of singles are ready to pay for.

Still, it’s Match’s algorithms that may be its most valuable asset.

Initially, Match was not actually a “matching” service.

It was the early ’90s, and the then-30-something Chicago native and Stanford Business School graduate could barely afford the 0 in rent for his San Francisco apartment. In fact, he says he was trying to marry “the best woman in the world.”In his quest for a wife (and, perhaps, a small fortune), Kremen practically invented online dating.

The idea came to him when he saw how much money local newspapers were making from personal ads, including his own.

In 2003, Match launched Match Mobile, a wireless cross-carrier dating service that allowed singles to connect with each other via mobile phones.

“People have become more willing to open their wallets to find love,” says Mark Brooks, the editor of Online Personals, a consulting firm for the online dating industry.

That’s partially because Match’s fees (currently .99 per month) are relatively modest, and it also helps, Brooks says, that the site has really “stocked its shelves” and continues to do so, with more than 20,000 singles registering on Match every day.

Initially, Match only allowed users to exchange personal messages and photographs via e-mail or fax. Within six months, 100,000 people had registered for the free service.

Today, Match has more than 1.7 million paid subscribers, with Web sites in 30 countries and in eight different languages.

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